PIXELL Branding Design
Overview
The objective for this project was to create a fictional company, and then design branding that matches their business practices. I created a software company called PIXELL, and designed a logo and graphic standards manual for them.
About: PIXELL
PIXELL was created to be a company that specializes in software, and acts as a third party company to larger companies to make software for them. Their business is known to be down to earth, hardworking, professional, and different from the rest, while still remaining extremely dependable.
Intial Sketches
After deciding what the main values of the company were, I began to draft a few logo designs to get an idea of how I wanted to potray them in their logo.
First Logo Drafts
After my intial sketches using my own laptop as a reference, I then began to create drafts for how I wanted the icon design to look in the final.
Second Logo Drafts
After creating the icon sketches, I picked the one most suitable for the values behind my company, and refined it further with typography
Third Logo Drafts
After I settled on a typeface, I then began to experiment with colour, as making sure the logo looks good in black and white first was extremely vital.
Final Logo
Graphic Standards Manual
At the end of my logo design, I created the graphic standards manual for PIXELL, to further enhance the branding for the company. I did ideation on colour schematics, and how I wanted the brand to represent its values through the placement of the logo design.
